Flora ACTIVE shampoo 300ml

Product Summary

The Floractive Professional W One Shampoo is a premium, specialized home-care formula designed to cleanse, repair, and maintain the hair’s health. It is particularly renowned as an essential post-treatment shampoo for individuals who have undergone professional salon services such as Nanoplastia, Keratin, or chemical straightening. By utilizing a gentle, low-pH formulation, it ensures that hair remains perfectly aligned, smooth, and deeply nourished long after leaving the salon chair.

Core Features and Description

1. Intracellular Nutrition and Repair

   Unlike standard shampoos that only cleanse the surface, the W One Shampoo features an intracellular nutrition system. It penetrates the hair shaft to work directly within the cortex, reinforcing weak, fragile, or thinning hair strands from the inside out.

2. Infused with Amazonian Actives and Coconut Oil

   The product leverages the natural restorative power of the Amazon rainforest alongside traditional hair care staples:

• Active Amazon: A specialized derivative sourced from Brazilian palm trees that actively restores vital nutrients to the hair cuticle.

• Coconut Oil: Packed with essential fatty acids and vitamins, it replenishes lost moisture, boosts elasticity, and imparts a brilliant, natural shine.

3. Chemical and Treatment Longevity

   The primary purpose of this shampoo is to protect your salon investment. Standard drugstore shampoos often contain harsh surfactants that strip away straightening treatments. The W One formulation acts as a shield, prolonging the straight, sleek effect of professional treatments while keeping frizz entirely at bay.

4. pH Balance Optimization

   Chemical straighteners typically alter the hair’s natural pH. Operating at a stabilized, low acidity level, this shampoo gently seals the hair cuticles. Closing the cuticles locks in moisture, prevents color fading, and blocks external humidity from causing frizz.

Target Hair Types

• Post-Treated Hair: Specifically optimized for Nanoplastia, Keratin, and straightened hair.

• Damaged and Chemically Treated: Ideal for hair recovering from color, bleach, or heat damage.

• Frizzy and Unruly Hair: Perfect for anyone seeking intense smoothness, alignment, and manageable daily styling.